Is Magic Spoon Cereal Vegan? An In-Depth Look

Crunchy, sweet cereal is a staple breakfast for many – but is the popular keto-friendly Magic Spoon cereal vegan? If you’re plant-based and want a healthy cereal option, this is an important question.

If you’re short on time, here’s a quick answer: While Magic Spoon cereals are free from many common allergens, they do contain milk protein and are not vegan or dairy-free. However, with creative substitutions, you may be able to create a veganized version at home.

In this comprehensive 3000 word guide, we’ll take an in-depth look at Magic Spoon’s ingredients, manufacturing process, and nutrition to determine its vegan status. You’ll also learn about potential substitute ingredients to make your own plant-based Magic Spoon copycat recipe.

An Overview of Magic Spoon Cereal

Magic Spoon Cereal has gained popularity in recent years as a delicious and guilt-free breakfast option. Created by Gabi Lewis and Greg Sewitz, the founders of Exo Protein, Magic Spoon is a low-carb, high-protein cereal that aims to provide a healthier alternative to traditional sugary cereals.

Let’s take a closer look at the history and background, nutrition facts and health claims, flavors and varieties, as well as the cost and availability of Magic Spoon Cereal.

History and Background

Magic Spoon Cereal was launched in 2019 with the mission to reinvent the classic childhood cereals we all know and love. The founders, Gabi and Greg, recognized the need for a cereal that could be enjoyed by both children and adults, without compromising on taste or nutrition.

They wanted to create a cereal that was not only delicious but also made with wholesome ingredients.

After extensive research and development, Magic Spoon was born. The founders worked closely with nutritionists and food scientists to create a cereal that is low in carbs and sugar, while still providing a good source of protein.

The result is a cereal that is not only tasty but also fits into various dietary lifestyles, including veganism.

Nutrition Facts and Health Claims

Magic Spoon Cereal stands out for its impressive nutritional profile. Each serving contains 12 grams of protein, 3 grams of net carbs, and 110 calories. It is also gluten-free and grain-free, making it suitable for those with dietary restrictions or preferences.

Additionally, Magic Spoon Cereal does not contain any artificial sweeteners or flavors. Instead, it is sweetened with a blend of allulose, stevia, and monk fruit extract. These natural sweeteners provide a delicious taste without the added sugar.

The high protein content of Magic Spoon Cereal can help promote satiety and keep you feeling fuller for longer. This can be particularly beneficial for those looking to manage their weight or follow a high-protein diet.

Flavors and Varieties

Magic Spoon Cereal offers a variety of mouthwatering flavors to suit different taste preferences. Some of the popular flavors include Cocoa, Fruity, Frosted, and Blueberry. Each flavor is carefully crafted to provide a nostalgic and enjoyable cereal experience, without the excessive sugar and carbs.

Whether you prefer the rich chocolatey taste of Cocoa or the fruity burst of Fruity, Magic Spoon Cereal has a flavor for everyone. The founders have managed to capture the essence of classic cereals while giving them a modern and healthier twist.

Cost and Availability

Magic Spoon Cereal can be purchased directly from the official Magic Spoon website. It is available in various bundle options, allowing customers to mix and match their favorite flavors. The cost per box may vary depending on the bundle chosen, but it is generally priced competitively compared to other specialty cereals on the market.

While Magic Spoon Cereal is primarily sold online, it is also available in select retail stores across the United States. Customers can check the Magic Spoon website for a store locator to find a retailer near them.

Key Magic Spoon Ingredients and Manufacturing Process

When it comes to determining whether Magic Spoon cereal is vegan, it’s important to take a closer look at the ingredients and manufacturing process. Let’s dive into the key aspects:

Use of milk protein isolates

One of the main ingredients in Magic Spoon cereal is milk protein isolates. This is a concentrated form of protein derived from milk. While it is derived from dairy, it is important to note that milk protein isolates do not contain lactose, making it suitable for individuals with lactose intolerance.

However, it is not suitable for those with dairy allergies or those following a strict vegan diet.

Other animal-derived ingredients?

Aside from milk protein isolates, Magic Spoon cereal does not contain any other animal-derived ingredients. The cereal is made with a blend of plant-based ingredients, such as almond flour, coconut flour, and tapioca flour.

This makes it a suitable option for those following a vegetarian or plant-based diet.

Shared equipment with dairy?

Magic Spoon cereal is manufactured in a facility that also processes dairy products. While efforts are made to prevent cross-contamination, there is a possibility of trace amounts of dairy being present in the final product.

Individuals with severe dairy allergies should exercise caution and consider alternative options.

Exact manufacturing details

Unfortunately, the exact manufacturing details of Magic Spoon cereal are not readily available on their website. It is always recommended to reach out to the manufacturer directly for more specific information regarding their manufacturing processes and any potential sources of cross-contamination.

Making a Vegan DIY Magic Spoon Copycat

Substituting milk proteins

One of the main challenges in creating a vegan version of Magic Spoon cereal is finding a suitable substitute for milk proteins. Magic Spoon uses a combination of whey protein isolate and milk protein isolate to achieve its high protein content.

However, there are several plant-based protein options available that can be used as alternatives. Some popular choices include pea protein, rice protein, and soy protein. These plant-based proteins can provide a similar level of protein and help recreate the texture and structure of the cereal.

Experimenting with vegan sweeteners

In order to make a vegan version of Magic Spoon cereal, it is important to find suitable alternatives for the sweeteners used in the original recipe. Magic Spoon uses a blend of allulose, monk fruit extract, and stevia to achieve its sweet taste without adding a significant amount of sugar.

There are several vegan sweeteners available, such as maple syrup, agave nectar, and coconut sugar, that can be used to achieve a similar level of sweetness. Experimenting with different combinations of vegan sweeteners can help recreate the unique flavor profile of Magic Spoon cereal.

Achieving texture with starches/binders

The texture of Magic Spoon cereal is an important factor in its appeal. The original recipe uses a combination of tapioca starch and cassava flour to achieve a crunchy texture. These starches act as binders and help hold the cereal together.

For a vegan DIY version, other starches such as arrowroot starch or potato starch can be used as substitutes. These starches can provide similar binding properties and help create a crispy texture.

Developing flavors

One of the reasons Magic Spoon cereal is so popular is its wide range of delicious flavors. Creating vegan versions of these flavors can be a fun and creative process. By using natural flavorings and extracts, it is possible to recreate the taste of popular flavors like Fruity, Cocoa, and Cinnamon Toast.

Experimenting with different combinations of flavorings can help achieve unique and exciting taste profiles for the vegan DIY Magic Spoon cereal.

Recipe ideas and formulations

Creating a vegan DIY version of Magic Spoon cereal involves a fair amount of trial and error. It is important to experiment with different ingredient ratios and combinations to achieve the desired taste and texture.

Online vegan recipe blogs and communities can provide valuable insights and ideas for formulating a successful recipe. One such resource is Minimalist Baker, which offers a wide range of vegan recipes and tips for creating delicious and healthy plant-based dishes.

With some creativity and persistence, it is possible to create a vegan copycat of Magic Spoon cereal that is just as tasty and satisfying.

Nutritional Profile of Vegan Cereal Options

When it comes to vegan cereal options, understanding their nutritional profile is essential. Here, we will explore the key aspects of the nutritional content found in vegan cereals, including protein content, vitamins and minerals, carbohydrate quality, glycemic index, and controversial additives to avoid.

Protein Content

Protein is an important macronutrient that plays a crucial role in building and repairing tissues, supporting immune function, and regulating various bodily processes. While some vegan cereals may have lower protein content compared to their non-vegan counterparts, there are still several options that offer a substantial amount of protein.

For example, Magic Spoon cereal, a popular vegan option, contains 10 grams of protein per serving. This makes it a viable choice for individuals looking to incorporate more plant-based protein into their diet.

Vitamins and Minerals

Vegan cereals can be a great source of essential vitamins and minerals, including iron, calcium, and B vitamins. These nutrients are crucial for proper functioning of the body and are often found in fortified vegan cereal options.

It’s important to read the labels and choose cereals that provide a significant amount of these nutrients to ensure a balanced diet.

Comparing Carbohydrate Quality

While carbohydrates are an important energy source, not all carbs are created equal. Vegan cereals often contain complex carbohydrates, which are digested more slowly and provide a steady release of energy throughout the day. This can help prevent blood sugar spikes and crashes.

By choosing vegan cereals with whole grains and fiber, individuals can enjoy a nutritious breakfast that supports their overall health.

Glycemic Index and Impact on Blood Sugar

The glycemic index (GI) measures how quickly carbohydrates in food raise blood sugar levels. Vegan cereals with a low GI are preferable as they result in a slower and more stable rise in blood sugar levels.

This can be beneficial for individuals with diabetes or those looking to maintain stable energy levels throughout the day. It’s important to note that the GI value can vary between different vegan cereal brands, so it’s worth checking the labels or conducting further research.

Controversial Additives to Avoid

When choosing vegan cereals, it’s important to be aware of any controversial additives that may be present. Some common additives to look out for include artificial colors, flavors, and preservatives. These additives can have negative effects on health and may be best avoided.

Reading the ingredient list and opting for cereals with minimal or no additives is a wise choice for individuals who prioritize a clean and natural diet.

For more information on vegan cereals and their nutritional profiles, you can visit Healthline or The Vegan Society.

Other Store-Bought Vegan Cereal Options

While Magic Spoon cereal is not vegan, there are plenty of other store-bought options available for those following a vegan lifestyle. Here are some alternatives to consider:

Granola and muesli

Granola and muesli are popular options for vegans looking for a crunchy and nutritious cereal. These cereals are typically made from a mixture of rolled oats, nuts, seeds, and dried fruits. They can be enjoyed with plant-based milk or yogurt for a delicious and filling breakfast.

Puffed grain cereals

Puffed grain cereals, such as rice or corn puffs, are another vegan-friendly choice. These cereals are made by heating grains until they pop, creating a light and crispy texture. They can be enjoyed plain or with added fruits and nuts for extra flavor and nutrition.

High protein vegan cereals

For those looking to increase their protein intake, there are vegan cereals available that are specifically formulated to be high in protein. These cereals often contain ingredients like quinoa, hemp seeds, and pea protein, providing a nutritious and satisfying breakfast option.

Kid-friendly choices

If you have little ones at home, there are vegan cereals that are specifically marketed towards children. These cereals often come in fun shapes and colors, making breakfast time more enjoyable for kids.

Look for options that are fortified with essential vitamins and minerals to ensure your child is getting the nutrients they need.

Gluten-free and allergy-friendly

For those with gluten sensitivities or other food allergies, there are vegan cereals available that cater to these dietary needs. These cereals are often made with alternative grains like rice, quinoa, or millet, and are free from common allergens like wheat, soy, and nuts.

When choosing a vegan cereal, it’s always a good idea to read the ingredient list and nutrition facts label to ensure it meets your dietary preferences and nutritional needs. Additionally, consider looking for cereals that are low in added sugars and high in fiber for a healthier breakfast option.

For more information on vegan cereals and other plant-based breakfast options, you can visit Vegan Food & Living or Veganuary.


While Magic Spoon isn’t currently vegan due to its use of milk proteins, with some creativity, you can make your own plant-based copycat cereal. By exploring alternative protein sources, binding agents, sweeteners, and flavors, you can craft a nutritious vegan cereal that mimics the crunch and taste of Magic Spoon – without the dairy.

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