Are Revlon Total Color Cosmetics Vegan?

With more people adopting plant-based lifestyles, the demand for vegan makeup has skyrocketed. Major drugstore brand Revlon has responded by expanding its offerings of cruelty-free and vegan-friendly products. But are all items in the popular Total Color cosmetics line by Revlon vegan?

If you’re short on time, here’s a quick answer: While many Revlon Total Color products are vegan, some still contain animal-derived ingredients like beeswax and carmine. It’s important to check each product’s ingredient list.

In this comprehensive guide, we’ll examine the Total Color line product by product to determine which items are 100% vegan. We’ll also look at Revlon’s current animal testing policies and vegan labeling. Let’s explore the vegan options from one of the biggest drugstore makeup brands.

Overview of the Revlon Total Color Line

Revlon Total Color is a popular cosmetics line that offers a wide range of products for the face, eyes, and lips. With its high-quality formula and extensive color options, it has become a favorite among makeup enthusiasts.

Face Makeup

The Revlon Total Color line includes a variety of face makeup products to help you achieve a flawless complexion. From foundation and concealer to powder and blush, they have everything you need to create a beautiful base for your makeup look.

Their products are known for their long-lasting formula and natural finish, making them suitable for all skin types.

Eye Makeup

When it comes to eye makeup, Revlon Total Color offers a wide range of options to enhance your eyes. Their eyeshadow palettes come in a variety of shades and finishes, allowing you to create both natural and dramatic looks.

They also offer eyeliners and mascaras that are known for their smudge-proof and waterproof formulas, ensuring that your eye makeup stays in place all day long.

Lip Products

Revlon Total Color also has a range of lip products to complete your makeup look. From lipsticks and lip glosses to lip stains and lip balms, they have a variety of options to suit every preference. Their lip products are known for their vibrant colors and moisturizing formulas, keeping your lips looking and feeling great.

Vegan Ingredients Used in Revlon Makeup

Revlon Total Color Cosmetics has been a popular choice among makeup enthusiasts for years. Many people wonder if these products are vegan-friendly. Let’s take a closer look at the vegan ingredients used in Revlon makeup to find out.

Plant Oils

Revlon incorporates various plant oils into their makeup formulations. These oils not only provide nourishment to the skin but also add a luxurious feel to the products. Some commonly used plant oils in Revlon makeup include jojoba oil, coconut oil, and argan oil.

These oils are derived from plants and are completely vegan-friendly.

Minerals and Pigments

The vibrant colors in Revlon makeup are achieved using minerals and pigments. These ingredients are responsible for giving makeup products their desired shades. Revlon uses a wide range of vegan-friendly minerals and pigments, such as mica, titanium dioxide, and iron oxides.

These minerals are derived from natural sources and are cruelty-free.

Thickening Agents

To create the desired consistency and texture of their makeup products, Revlon uses thickening agents. These agents help in giving makeup products a smooth and creamy texture. Some commonly used vegan thickening agents in Revlon makeup include cellulose, xanthan gum, and carrageenan.

These ingredients are derived from plant sources and are suitable for vegans.

It is important to note that while the ingredients mentioned above are vegan, not all Revlon makeup products may be entirely vegan. Some products may contain non-vegan ingredients such as beeswax or carmine, so it is always recommended to check the ingredient list or look for the “vegan” label on the packaging.

If you want to learn more about vegan makeup and beauty products, websites like Cruelty-Free Kitty or Logical Harmony provide comprehensive lists of cruelty-free and vegan brands, including Revlon.

Animal-Derived Ingredients to Avoid

When it comes to determining whether Revlon Total Color Cosmetics are vegan-friendly, it’s important to take a closer look at the ingredients. Some cosmetics may contain animal-derived ingredients that may not align with a vegan lifestyle.

Here are three common animal-derived ingredients to be aware of:


Beeswax is a common ingredient used in cosmetics due to its emollient properties. It is derived from the wax produced by bees in their hives. While beeswax is a natural ingredient, it is not considered vegan as it comes from animals.

Revlon Total Color Cosmetics do not contain beeswax, making them suitable for vegans.


Carmine, also known as cochineal extract or natural red 4, is a red pigment that is derived from crushed female cochineal insects. It is often used as a coloring agent in cosmetics, including lipsticks and blushes. However, it is important to note that carmine is not vegan-friendly.

Revlon Total Color Cosmetics do not contain carmine, so you can confidently use their products knowing they are free from this animal-derived ingredient.


Lanolin is a waxy substance extracted from sheep’s wool. It is commonly used in cosmetics and skincare products due to its moisturizing properties. However, lanolin is derived from animals, making it unsuitable for vegans.

Revlon Total Color Cosmetics do not contain lanolin, ensuring that they are vegan-friendly and suitable for those who follow a plant-based lifestyle.

It’s important to note that Revlon, as a brand, does not claim to be entirely vegan. However, their Total Color Cosmetics line does not contain these animal-derived ingredients, making them a suitable choice for individuals looking for vegan-friendly options.

If you have any concerns about specific ingredients or products, it’s always a good idea to reach out to the brand directly or consult with a trusted source to ensure that your cosmetic choices align with your values.

Revlon’s Animal Testing Policy and Certifications

When it comes to cosmetics, many consumers are becoming increasingly conscious of the ethical implications of the products they purchase. One important aspect of this is animal testing, and whether or not a brand engages in this practice.

In the case of Revlon, a popular cosmetics brand, their animal testing policy and certifications are of great interest to those looking for cruelty-free options.

Leaping Bunny

One of the most recognized certifications in the cruelty-free space is the Leaping Bunny certification. This certification is awarded to brands that do not test their products on animals at any stage of production.

Fortunately, Revlon is certified by Leaping Bunny, which means their products are cruelty-free and do not involve animal testing. This is great news for those who prioritize ethical consumer choices.


Another well-known organization in the fight against animal testing is PETA (People for the Ethical Treatment of Animals). PETA also maintains a list of cruelty-free brands, and Revlon is included on that list.

This further confirms that Revlon’s products are not tested on animals and are considered cruelty-free according to PETA’s standards.

China’s Mandatory Testing

While Revlon does have certifications from Leaping Bunny and PETA, it’s important to note that they still sell their products in China. China has regulations that require cosmetics to undergo animal testing before they can be sold in the country.

This means that Revlon’s products are likely tested on animals when sold in China, despite their cruelty-free certifications in other regions. It is a complex issue for brands that aim to cater to global markets while also adhering to cruelty-free standards.

Vegan Makeup Brands Similar to Revlon

If you’re a conscious consumer looking for vegan makeup brands, there are several options available that are similar to Revlon. These brands offer a wide range of cosmetics, from foundation and lipstick to eyeshadow and mascara, all made without any animal-derived ingredients.

Here are three popular vegan makeup brands to consider:

Wet n Wild

Wet n Wild is a well-known cruelty-free and vegan makeup brand that offers high-quality products at affordable prices. Their line of cosmetics includes a variety of shades and finishes, allowing you to create any look you desire.

From their Photo Focus Foundation to their MegaGlo Highlighting Powder, Wet n Wild has become a favorite among makeup enthusiasts.


NYX is another vegan makeup brand that offers a wide range of products suitable for all skin types. Known for their extensive selection of shades and finishes, NYX has gained a loyal following of makeup lovers.

Whether you’re looking for a matte lipstick, a vibrant eyeshadow palette, or a long-lasting setting spray, NYX has you covered.


E.L.F. (which stands for Eyes Lips Face) is a widely recognized vegan and cruelty-free makeup brand. They offer affordable and high-quality cosmetics that are perfect for everyday wear. From their Poreless Putty Primer to their Baked Highlighter, E.L.F.

has become a go-to brand for those seeking vegan options without breaking the bank.

When searching for vegan makeup brands, it’s important to look for certifications or labels that indicate their products are free of animal-derived ingredients. Additionally, checking the brand’s website or reaching out to their customer service can provide further clarification on their vegan status.

Remember, making the switch to vegan makeup not only benefits the animals but also promotes a more sustainable and ethical beauty industry. So, why not explore these vegan makeup brands and embrace a cruelty-free beauty routine?


To conclude, Revlon has made big strides in offering cruelty-free vegan cosmetics, though not every Total Color product is vegan yet. Checking item labels for beeswax, carmine and other animal ingredients is still essential.

For a completely vegan drugstore makeup selection, brands like Wet n Wild and NYX have excellent options. As consumer demand grows, hopefully Revlon will continue expanding its vegan offerings.

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